Privacy policy

Last Updated: April 24, 2026

Overview

Rootstock operates this store and website, including all related information, content, features, tools, products, and services (the “Services”) to provide you with a curated shopping experience. Rootstock is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to your personal information.

By using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to you. It does not include anonymized or de-identified data.

We may collect:

  • Contact details (name, billing/shipping address, phone, email)
  • Financial information (payment details, transaction data)
  • Account information (username, password, preferences)
  • Transaction information (purchases, cart activity, returns)
  • Communications (messages you send us)
  • Device information (IP address, browser, identifiers)
  • Usage information (how you interact with the Services)

Personal Information Sources

We collect personal information:

  • Directly from you
  • Automatically through your use of the Services
  • From service providers acting on our behalf
  • From partners or third parties

How We Use Your Personal Information

Provide, Tailor, and Improve the Services

To process orders, manage accounts, personalize your experience, and improve our offerings.

Marketing and Advertising

To send promotional communications and display relevant ads based on your activity.

Security and Fraud Prevention

To protect accounts, prevent fraud, and maintain a secure experience.

Communicating With You

To provide support and maintain our relationship with you.

Legal Reasons

To comply with law, enforce our policies, and respond to legal requests.

How We Disclose Personal Information

We may disclose your information:

  • To Shopify, vendors, and service providers
  • To marketing and advertising partners
  • At your direction or with your consent
  • Within our corporate group
  • In connection with legal obligations or business transactions

Relationship With Shopify

Shopify hosts our Services and processes personal information to support and improve them. Your information may be transferred internationally. Shopify may also use aggregated data across merchants to enhance features.

Learn more at Shopify’s Privacy Policy or via the Shopify Privacy Portal.

Third-Party Websites and Links

We are not responsible for the privacy or security of third-party sites linked through our Services. Please review their policies independently.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from minors.

Security and Retention

No system is completely secure. We retain personal information as long as necessary to provide Services, comply with legal obligations, and resolve disputes.

Your Rights and Choices

Depending on your location, you may have rights to:

  • Access your data
  • Delete your data
  • Correct your data
  • Request portability
  • Opt out of targeted advertising

You may also manage communication preferences or unsubscribe from marketing emails at any time.

Complaints

You may contact us with concerns or, where applicable, file a complaint with your local data authority.

International Transfers

Your information may be processed outside your country. We rely on approved safeguards where required.

Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted with an updated “Last Updated” date.

Contact

For questions or requests, contact us at: hello@rootstock.earth