JSM Organics
Javier Zamora
When farms thrive, we thrive.
Rootstock chooses farms and brands not just for what they grow, but for how they grow it. These producers go beyond organic – they are dedicated to building a healthier and more sustainable food system.
We develop genuine partnerships and stand behind these farms and makers, celebrating the absolutely unique and delicious produce they cultivate and products they create.
We’re thrilled to give you access to the very best local produce, nutritious pantry items, and delightful snacks that you won’t find in your grocery store aisles.
Our Partner Farms
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Oya Organics
Marsha Habib & Modesto Sanchez Cruz
Woman- and BIPOC-led farm based in Hollister, CA
Certified organic by CCOF and USDA
Blends California agroecology with Oaxacan and Japanese farming traditions
Grows over 50 crop varieties on 24 acres
Uses diverse rotations, minimal tillage, and dry-farming to prioritize soil health and conserve water
Operates with a horizontal staff structure, sharing decision-making and profits with all employees
Fifth Crow Farm
John Vars, Mike Irving & Teresa Kurtak
Certified organic, Bee Friendly, and diversified across 150 acres in Pescadero, CA
Produces vegetables, flowers, orchard fruit, heritage eggs, and heirloom beans
Rotates crops, builds soil with compost and cover crops, and avoids synthetic inputs
Integrates pasture-raised hens into crop systems for fertility and pest control
Partners with land trusts and NRCS to preserve farmland and enhance biodiversity
Provides year-round jobs, benefits, and family support for farmworkers
Live Earth Farm
Tom Broz
Established as a Community Supported Agriculture (CSA) farm in 1995
Certified organic and focused on soil health using composting, cover cropping, crop rotation, and low-impact tillage
Model of biodiversity and climate resilience
Partners with Wild Farm Alliance to build wildlife corridors and pollinator habitat
Hosts farm-based education through its nonprofit, Farm Discovery, serving local youth programs
Coastal Moon
Darren Story
Invested in latest agronomic science and innovative growing methods
Prioritizes phytonutrient density for health and flavor
Uses organic container systems that recycle water, nutrients, and media
Minimizes pesticide use through resource-efficient practices
Certified organic by USDA
Frog Hollow Farm
Al and Rebecca Courchesne, and Sarah Coddington
Over 30 years certified organic, with deep roots in regenerative practice
Fruit ripened fully on the tree, harvested only at peak sugar levels
Minimizes waste by repurposing “imperfect” fruit into dried goods, conserves, and pastries
Uses composting, cover cropping, and minimal tillage to build soil health and biodiversity
Operates farm box, CSA, and nationwide shipping to bring fruit from orchard to table quickly
Other Farms and Brands We Support
Burroughs Family Farms
Burroughs Family
For generations, the Burroughs family has farmed in California’s Central San Joaquin Valley, and now they are leaders in regenerative and organic practices. They produce almonds, walnuts and olive oil with a holistic approach that restores soil health, supports biodiversity, and sets the standard for what truly sustainable farming can look like.
Wise Goat Organics
Based in San Juan Bautista, Wise Goat Organics is a small, family and woman-owned business that creates nutrient-dense foods with locally sourced, organic ingredients. They focus on developing delicious fermented items like sauerkraut and kimchi, as well as sprouted nut butters, tinctures and teas.
Buena Vida Coffee
Buena Vida Coffee roasts with purpose, championing regenerative agriculture and direct farmer partnerships with high-quality growers in Costa Rica. Every bag tells the story of soil health, fair economics, and traceable sourcing, and every cup delivers the vibrant flavor that comes from beans grown with care for both people and the planet.
Roxanne's Biscotti
A lifelong baker from Morgan Hill, Roxanne has been perfecting her biscotti recipes for over 30 years! Made fresh weekly with real, locally sourced ingredients and no preservatives, her biscotti feel both classic and deeply personal—cookies with a story behind every bite.
Dave's Backyard Bees
What started as a backyard project during the pandemic quickly became Dave’s second act: leaving a career in tech to become a full-time beekeeper on the Peninsula. Today he tends more than 100 hives, producing raw, chemical-free honey while supporting the health of local pollinators—proof that sweet things can grow out of unexpected transitions.
