The Rootstock Gazette
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There’s a New Apple Store In Town.
Legendary, sweet, tart, and nutritious—here are a few reasons why we’re so excited about these apples. The apple has tempted Adam and Eve, put Snow White to sleep, and inspired...
There’s a New Apple Store In Town.
Legendary, sweet, tart, and nutritious—here are a few reasons why we’re so excited about these apples. The apple has tempted Adam and Eve, put Snow White to sleep, and inspired...
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Summer to Fall
Summer is winding down, and Fall is just getting started. 🍎🍐 Twelve Weeks of Fall Flavor The harvest is abundant, and we are stocking the store with berries,...
Summer to Fall
Summer is winding down, and Fall is just getting started. 🍎🍐 Twelve Weeks of Fall Flavor The harvest is abundant, and we are stocking the store with berries,...
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OYA: Parents Creating a Legacy of Nourishment
Oya Organics began over a decade ago in Hollister, California, when Marsha Habib and Modesto Sanchez Cruz combined their roots, values, and skills to grow something of their own. Marsha,...
OYA: Parents Creating a Legacy of Nourishment
Oya Organics began over a decade ago in Hollister, California, when Marsha Habib and Modesto Sanchez Cruz combined their roots, values, and skills to grow something of their own. Marsha,...
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Live Earth Farm: Food, Community and Connection
For Tom and Constance Broz, growing food is just the beginning Live Earth Farm was always meant to do more: connect people to the land, foster community, and help cultivate...
Live Earth Farm: Food, Community and Connection
For Tom and Constance Broz, growing food is just the beginning Live Earth Farm was always meant to do more: connect people to the land, foster community, and help cultivate...
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Behind The Scenes: Rootstock Weekly Ops
Texts, Quick Calls, and Visits We communicate with our growers weekly—over text and quick phone calls, because farmers are always in motion. We reach out, and they reply when they...
Behind The Scenes: Rootstock Weekly Ops
Texts, Quick Calls, and Visits We communicate with our growers weekly—over text and quick phone calls, because farmers are always in motion. We reach out, and they reply when they...
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Strawberry Breeding is no Easy Business
Dr. Mitchell Feldman walks us through the science of joy. Strawberry breeding is hard. Most plants and animals (including humans) are diploids—they carry two sets of chromosomes. Strawberries? They’re octoploids....
Strawberry Breeding is no Easy Business
Dr. Mitchell Feldman walks us through the science of joy. Strawberry breeding is hard. Most plants and animals (including humans) are diploids—they carry two sets of chromosomes. Strawberries? They’re octoploids....
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Generations of Regeneration
Burroughs Family Farms Flips the Almond Script In 1894, Benjamin Burroughs journeyed from Illinois to California to start a new life—and a new farm. By 1906, his dairy was up...
Generations of Regeneration
Burroughs Family Farms Flips the Almond Script In 1894, Benjamin Burroughs journeyed from Illinois to California to start a new life—and a new farm. By 1906, his dairy was up...
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Back To His Roots
Javier Zamora grows flavor, community, and opportunity Javier leads a group of Rootstock members through the strawberry fields. Javier Zamora grew up in Michoacán, Mexico, the son of farming...
Back To His Roots
Javier Zamora grows flavor, community, and opportunity Javier leads a group of Rootstock members through the strawberry fields. Javier Zamora grew up in Michoacán, Mexico, the son of farming...
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There’s more than one way to grow a blueberry
Rootstock strives for transparency—to help members understand where our food comes from and how it’s grown. Rootstock offers certified organic blueberries grown using two distinct methods: traditional soil-based farming and...
There’s more than one way to grow a blueberry
Rootstock strives for transparency—to help members understand where our food comes from and how it’s grown. Rootstock offers certified organic blueberries grown using two distinct methods: traditional soil-based farming and...
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Blackberries: Sending Mixed Signals Since the I...
All fruits are vehicles designed to spread seeds. The tasty structures attract animals, who eat them up and disperse the seeds via droppings—often far from the parent plant. Every fruit...
Blackberries: Sending Mixed Signals Since the I...
All fruits are vehicles designed to spread seeds. The tasty structures attract animals, who eat them up and disperse the seeds via droppings—often far from the parent plant. Every fruit...
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They pollinate our fruit. Let’s return the favor.
Bumble Bees Crashing California is home to over 1,600 native bee species—making it one of the most bee-diverse places on Earth. But these essential pollinators are in trouble. Habitat loss,...
They pollinate our fruit. Let’s return the favor.
Bumble Bees Crashing California is home to over 1,600 native bee species—making it one of the most bee-diverse places on Earth. But these essential pollinators are in trouble. Habitat loss,...
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The Story of Rodriguez Brothers Ranch
A Family Farm Built From The Ground Up Roberto and Manuel walking the fields. From a single squash field to a thriving organic farm, Roberto and Manuel Rodriguez have built...
The Story of Rodriguez Brothers Ranch
A Family Farm Built From The Ground Up Roberto and Manuel walking the fields. From a single squash field to a thriving organic farm, Roberto and Manuel Rodriguez have built...
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Rootstock Prioritizes Fair Farmer Pricing Over ...
At Rootstock Berry Club, organic strawberries currently range from $7 to $10 per pound, and organic blueberries are priced at $12 per pound. The fruit is sold in one-pound clamshells—larger...
Rootstock Prioritizes Fair Farmer Pricing Over ...
At Rootstock Berry Club, organic strawberries currently range from $7 to $10 per pound, and organic blueberries are priced at $12 per pound. The fruit is sold in one-pound clamshells—larger...
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Why are Rootstock berries so damn good?
Because we care deeply about how they’re grown, how they taste, and who grows them. You can’t get fresher, tastier berriesThey’re high quality organic and nutrient richSupporting growers is...
Why are Rootstock berries so damn good?
Because we care deeply about how they’re grown, how they taste, and who grows them. You can’t get fresher, tastier berriesThey’re high quality organic and nutrient richSupporting growers is...
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From Aphrodite’s Tears
Savage boars, French spies, botanical accidents, and science — where did all these strawberries come from? Adonis and Aphrodite were quite the power couple. The goddess of love did her...
From Aphrodite’s Tears
Savage boars, French spies, botanical accidents, and science — where did all these strawberries come from? Adonis and Aphrodite were quite the power couple. The goddess of love did her...
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The Strawberry Strategy
Rootstock founder Julia Sunderland is building connections, community, and a better local food system Long before Rootstock, Julia Sunderland was in the habit of spotting the best strawberries. “As...
The Strawberry Strategy
Rootstock founder Julia Sunderland is building connections, community, and a better local food system Long before Rootstock, Julia Sunderland was in the habit of spotting the best strawberries. “As...
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From Finance to Farming
After a high-pressure finance career in San Francisco, Darren Story co-founded Coastal Moon Farm in 2015. With a tight-knit, long-standing team and a focus on regenerative practices, they grow nutrient-rich...
From Finance to Farming
After a high-pressure finance career in San Francisco, Darren Story co-founded Coastal Moon Farm in 2015. With a tight-knit, long-standing team and a focus on regenerative practices, they grow nutrient-rich...
