You can taste the difference good farming makes
We connect the Bay Area to exceptional local farmers who steward the land with care—delivering their harvest at the moment it tastes best. It’s not just a mission; it’s the logic behind everything we do.
Rootstock isn’t just a delivery service. We pay farmers fairly, support ecologically sound practices, and invest in the long-term health of local food systems—because great food and good farming are inseparable.
When farms thrive, we thrive
Why local food makes better sense
The best farmers we know grow for flavor by caring for the soil—but they’re also running a business. Industrial supply chains squeeze growers, rewarding yield and durability over taste and integrity.
We take a different approach. By paying fair prices directly to farmers, we support them in doing what they do best: growing food the right way—nurturing healthy soil, strengthening biodiversity, and building more resilient local economies.
Food as a force for change
When you eat a strawberry bursting with flavor—picked just days ago by a farmer you can name, from a place you could drive to—something shifts. You begin to expect more from your food, take pride in where you live, and value what it took to reach you.
Rootstock is building a community around that shift. This is food worth getting curious about—join us for local harvests, events, stories, and genuine connection.
Our Team
Rootstock is brought to life by a small, mission-driven team of collaborators—bringing deep expertise and working in a flexible, fractional way to deliver an exceptional local food experience each week. We’re lean by design, growing thoughtfully and with intention over time.
The Team :
Julia Sunderland (Founder & CEO)
Leslie Jin (Operations Lead)
Ben Hartman (Logistics)
Gonzalo Filomeno (Digital Operations)
Matt Beebe (Designer & Writer)
Puneet Raheja (Developer)
Shivani Jhaveri (Finance)
Cy Camille (Accountant)
With gratitude to those who helped shape our early journey:
Libby DeMeo, Katey Finnegan, Amit Joshi, Aline Kubiak, Mark Lazalde, Tay Lotte, David Mancera, Mari Ourivio, Jenny Zhao.
Our Founder Story
Julia has always had a knack for finding the best strawberries—starting with wild ones discovered on mountain hikes as a kid. Those early experiences of paying careful attention to place, plants, and flavor have shaped her career ever since.
Before Rootstock, Julia advised climate and nature startups, led global teams at Google, and worked across strategy, operations, and supply chains. Rootstock brings all that experience together to build food systems that work for farmers, eaters, and the land.
She’s always excited to connect with people ready to make a difference. Drop her line at julia@rootstock.earth.
