Rootstock is a farm-to-you fresh food club that nourishes you with exceptional local produce, community tasting events, and a deeper connection to the land and the people who farm it.

Our mission is to empower regional grower communities to get more healthy food to more people, by making the economics work.

Rootstock was created to help transform our food systems and create meaningful economic, ecological, and social benefits for people and the planet. The vision is to bring growers, buyers, and eaters closer together, shifting us from a commodity-driven, globalized model to one that values transparency, regenerative practices and farmer success.

We're currently focused on the San Francisco Bay Area and surrounding growing regions, where we’re exploring pilot concepts, building partnerships, and seeking co-creators and advisors.

Berry Club is our first offering.

Julia Sunderland, Founder

I bring deep experience in building and scaling mission-driven businesses. I’ve held global leadership roles in entrepreneurial ventures at Google and recently advised startups focused on nature-based climate solutions. My background also includes strategy consulting, private equity diligence, and supply chain innovation.

I’m energized to work alongside amazing people and turn bold ideas into real, lasting change.

Please reach out if you’d like to connect.