
Market services for California’s regional farming communities
Our mission is to accelerate California’s transition to regenerative agriculture by empowering regional farming communities to thrive economically.
Julia Sunderland, Founder
I founded Rootstock to unlock the significant economic, ecological, and social benefits of transitioning to regenerative agriculture and more regional food systems.
With 20 years of experience building and scaling mission-driven businesses, I have focused on climate entrepreneurship since 2021—advising startups working on climate and nature-based solutions and co-founding Equitable Earth to combat deforestation. Prior to this, I held global leadership roles at Google, driving strategy, operations, and growth for early-stage ventures. My earlier career included strategy consulting, private equity diligence, and supply chain innovation.
I’m energized by working alongside amazing people to evolve bold ideas into real, lasting change.