Market Services for California’s Organic and Regenerative Growers
Making California a regenerative economy – education, advocacy and collaboration. Learn more
In partnership with
Our mission is to empower California’s regional farming communities to thrive economically in leading the transition to regenerative and organic agriculture.
We envision a food system rooted in regional communities, where farmers grow organic, regenerative produce as the foundation of profitable, resilient businesses.
In this system, a shorter, more local, and transparent value chain connects growers directly with the market and with enabling regional services and infrastructure.
The Rootstock System Vision
For Growers: Better connections with buyers, suppliers and services.
Access to Inputs
Access to Markets
Access to Enabling Services
For Buyers: Better sourcing of organic, regenerative produce
Assurance of Supply
Assurance of Quality
Efficiency, Sustainability, Transparency
Networked, regional hubs focused on local grower needs.
Initial opportunity assessment centered in Salinas Valley and neighboring regions.
Our goal is to empower thousands of thriving regenerative farms, ensuring economic, ecological, and social value for generations.
Made For Impact
Core Principles
We believe…
Making the economics work and aligning incentives is critical.
Focusing on the needs of diverse regional grower communities is the starting point.
People, community, equity and, entreprenurial spirit are at the heart of this.
Progress requires being pragmatic, not purist.
Local context is essential – one size doesn’t fit all and relationships matter.
Collaboration, partnerships, and coordination are a big opportunity.
There is no one playbook for growers – there are many models and pathways to success.
Starting with focused pilots, learning, adapting and scaling is a path to meaningful change.
We want to hear from you
Julia Sunderland, Founder
julia@rootstock.earth
Kristin Coates, Advisor
kristin@regenerativecalifornia.org